Automotive GPS Units – Practical Technology

Prior to the invention of automotive GPS units, traveling to unknown areas had to be done through reading a map and/or asking for directions. Both methods had problems. For instance, how can one effectively read a map while driving? Map-reading is only best if there is another passenger in the car, which isn’t always possible. Asking for directions can also be annoying, at least if the person giving the directions does so in a manner that is not as clear.

Fortunately, with the emergence of automotive GPS units the process of map-reading and getting directions has never been easier as each can be done either through voice activation, touching the screen, pushing buttons or a combination. Maps pinpointing the exact location pop right up on the screen, while directions can be given through a computer-generated voice. Nothing could be easier or better. The only issue is deciding which automotive GPS unit should be purchased. This article will serve as a guide telling consumers what they should be on the lookout for when choosing automotive GPS units.

The first area of consideration when buying automotive GPS units is seeing how accurate the device is. One way to determine this is by how many channels the GPS unit has. This is because more channels means the unit will be able to communicate with a larger number of satellites, resulting in more coverage. Another way to determine the accuracy of most automotive GPS units is through how its antenna is designed. Make sure the antenna is placed in an area of the unit where it will be able to stand freely.

The next thing to think about when looking at automotive GPS units is size. There are some automotive GPS units that will not be portable. Onstar, which has to be installed in one’s car, is an example of an automotive GPS unit that can not be moved from car-to-car. Many other automotive GPS units vary in portability.

Thirdly, perspective buyers of automotive GPS units should take notice of a unit’s interface. More expensive automotive GPS units will contain voice-activation and/or touch-screens, while cheaper ones can only be used through a series of buttons. If another person is in the car, using buttons is not as bad, but if only the driver can use the unit, it is important that it be as hands-free as possible. It is also important to try to get an automotive GPS unit that has the capability to give directions through a computer-generated voice. Doing so is another way to ensure that the driver of the car keeps their eyes on the road and nowhere else.

The software that the automotive automotive GPS unit uses is also critical. Most top of the line units have very good mapping software included with the unit. However, as time passes the mapping software becomes out of date. You should make sure that you automotive GPS units software is updated at least once every 6 months. Frequently there is cost for this service but if you live in fast growing urban environment then it is a good investment. Your automotive GPS unit is only as good as its operating and mapping software.

Make an Educated Choice With Automotive Reviews

What are the benefits of automotive reviews and who benefits from them? The answer appears to be simple. The consumer is given all the details he/she might be interested in, as well as a rating of the automobile, so he/she appears to be the sole beneficiary of automotive reviews, since they are useful instruments in making the right choice when purchasing a car. But automotive reviews can work for the benefit of car dealers just as well, as their websites will be considerably trafficked, and initiation of leads from the part of the informed consumers – potential consumers – is more likely to take place.

When car dealers are interested in attracting visitors to their websites, they have a great variety of means at their disposal. A good ranking made by a search engine will definitely come with an increased number of visitors, but another problem still remains. How do you retain those visitors and turn them into potential customers? Automotive reviews are the answer. Good automotive reviews offer the right information that the visitors require. A first step, which is very important, is that the potential customers will spend quite some time reading the automotive review posted on the website. The purchase of a car is an important step and deciding upon a certain car model may prove to be a complex and painstaking process. Regardless of their financial possibilities, all the potential buyers feel the need to be well informed before they move on to the next step, that of actually paying for the car and driving it home. When researching, customers will find it useful to have access to independent automotive reviews, which will guarantee that their best interest as consumers comes first. The right information offered by independent automotive reviews can turn a visitor into a customer very quickly, and this is what car dealers have to take advantage of.

Automotive news is another means of keeping the potential customers informed. The latest news make the object of interest for all those passionate about cars, or those researching for a car purchase. However, many people consider that the automotive reviews found on automotive blogs are to be trusted more than any other means of information. Consumers trust automotive blogs because they know that most of the information there comes from people just like them who have something to share. Providing the consumer with the possibility of writing his/her own review of a car is important. People wish to make educated choices when it comes to purchasing a car, and automotive blogs offer them the information they need.

An automotive blog is not just a reliable source of information, but is also available at any hour, since the internet has no limitations whatsoever. An automotive blog will provide visitors with all sorts of information, such as tips for buying cars, maintenance, car repair and safety, environmental issues, and so forth. Some other car-related aspects may constitute the reason why people affiliate to an automotive blog. These aspects may refer to esthetics, utility or power.

An automotive blog is all the more reliable when it contains photographs or videos, or gives reference to other car blogs or similar websites, showing that the consumer’s best interest comes first.

Automotive Reviews and Skeptical Journalism

When we hear the words ‘automotive reviews’ we think of comparative tests, investigations, technical details, advantages and disadvantages of a particular car model. People are most interested in automotive reviews when they are about to purchase a vehicle. This is an important decision for the potential buyer since the car may remain in his/her possession for many years. Actually, statistics say that the purchase of a car is the second largest expense for many people. In developing countries, the situation is even worse than that, as choosing a certain car is sometimes a life commitment for those people. Under these circumstances, automotive reviews are a must. No automobile is to be purchased without having consulted its review.

Automotive reviews are useful for all kinds of customers, from those are simply interested in buying a cheap car with good gas mileage to those who are mostly interested in design and comfort. To all these people the purchase of a car may appear as a very challenging experience, since the auto market is vast and the lack of experience can prove to be a serious drawback. Needless to say all those interested in purchasing a car should follow the latest automotive news in order to keep up with what is new in this vast and complicated area. However, automotive reviews cannot be found on television every day, nor do they appear in newspapers. Moreover, specialized media, such as auto magazines, which are issued weekly or monthly, may not give the automotive reviews you need when you need them. Therefore, a good source of accurate and reliable automotive reviews is the Internet. Automotive blogs are full of information with and about cars and many related topics. In addition, you get more than statistics or official figures, because people like you have posted their comments or facts from personal experience on those car blogs. Sometimes this beats all automotive reviews.

As we have stated before, there are many sources of automotive news and reviews. The problem is that some of them may not be as reliable as we think and this can be damaging to the consumer. There are times when the interests of certain companies stand in the way of giving consumers honest advice. A good share of criticism is not a must have for automotive reviews. However, skeptical journalism is proof that the consumer’ s best interest is at the top of the priority list. Auto magazines present a lot of automotive reviews because that’s their line of work, but they will rarely point out possible flaws of automobiles.

Everyone will agree that in the auto magazines or TV shows, the automotive reviews sound a little too good to be true. You can check out the latest automotive news in magazines and on TV shows, but as far as the reviews are concerned, you should only trust what you see with your own eyes. This may turn out to be a little difficult at times, but fortunately we live in the technology era, and seeing it for yourself is now possible on the internet. If a car reviewer speaks of some less appealing features of a certain automobile, there’s the chance of actually seeing them by means of multimedia. Criticism equals bad publicity, so when it comes to magazines or television shows, there’s a good chance that the consumer will be deprived of his right to be honestly and correctly informed. Therefore, the internet remains the most reliable source of both automotive news and automotive reviews.

Automotive Grade Vinyl Must Be Used on Car Magnetic Stickers

Car magnets are widely used for advertising. Not only are they cost-effective but they are also use very flexible tools for promoting different types of businesses. Because these types of advertising tools are easy to produce and don’t require a huge budget to implement, small businesses and start-ups often rely on car signs to make their name ubiquitous, especially when promoting to local consumers. These magnets can easily be installed on any type of vehicle. Unlike permanent decals, these graphics can easily be removed and reused as needed.

Before car signage, vinyl decals were used with powerful adhesives for the vehicle wraps, which, when removed can ruin the paint job of the vehicle. Today, however, trusted car signs manufacturers use automotive-grade vinyl to produce the magnets that won’t damage your car even when the advertisement is removed or transferred from one vehicle to another. These car stickers of today don’t require industrial-grade adhesives that are used to secure vinyl wraps in place, making application and removal of car advertisements risk-free.

Another advantage of automotive grade vinyl is that it can withstand wind resistance even during high-speed travel. Additionally, car stickers made out of this type of material are also geared to withstand even the harshest outdoor elements, which is especially useful against the extreme Australian weather.

When having promotional magnets produced, choose a company that specialises in the design and production of high-quality magnet. Ask about their process and the material they use for their end product to make sure that you are getting the best value and quality out of your budget.

A car sticker should be made from only the best quality materials like automotive-grade vinyl, so they won’t easily fall off during travel and won’t cause any paint damage on your vehicle once you decide to change up your advertisement or use a different vehicle for mobile advertising. Other materials will leave your car’s exterior scratched, discoloured, and damaged. Automotive grade vinyl, on the other hand, will leave it smooth and good as new even with prolonged use.

It is easy to spot a poorly crafted car magnet from a high-quality and professionally made product. The best quality car sign magnets are barely there so as to blend perfectly with your car’s aerodynamics, without making installation and removal a challenge. They also have smooth edges and can retain the original colour of the graphics even after months of use.

Car Magnets is the leading producer of car magnets in Australia. The magnets are made from 100% vehicle grade magnets, our car magnets last for years. Our car magnets won’t damage your paintwork and will survive all conditions. Easy to apply and remove, our car magnets are a cost effective way of promoting your business and will catch the eye of anyone that passes you. When you leave the office, don’t leave your marketing efforts at the door – invest in car magnets, and turn your car into a mobile billboard.

Automobile Dealers And Management Report – Time For A Reality Check

Your customers don’t buy cars the way your salespeople have been trained to sell them.

Factory Intervention in the retail sales game has changed things. Zero interest rates, huge factory cash rebates, Internet information and retail prices reduced to ‘transactional pricing’ have impacted on the buying approach of your customers. The result?

1st Reality Check – Your customers don’t buy cars the way your salespeople have been trained to sell them.
Today, with the internet, now your customers have been educated to talk price from the get go. They are focused on the latest program, the best incentive available not your vehicle. Many customers appear to be impatient to get to numbers.

2nd Reality Check – The rules of the game have changed.
Most of your salespeople don’t cope well with these aggressive prospects. And it costs you and your salespeople. Too many real buyers are walked, too many deals are lower profit than need be, too many low commissions and too many salespeople quit our business as a result.

The rules of the game have changed when it comes to selling automobiles at your dealership today! Has it occurred to you that maybe “the basics” don’t work anymore?

YOU BET!! Your present customer is very different from what he was in the ’70s through the ’90s. The sales process that you and your sales team take for granted may not be working.

3rd Reality Check – The old basics are not working!

Here is only one important example.

Most sales managers and most sales trainers still insist on the so-called basic ‘meet and greet’ for every showroom walk-in. The old ideal was –meet all prospects with a warm, friendly smile, a warm friendly greeting ,then take them to your warm, friendly desk to counsel with them. Great in theory.

But, today the theory is fatally flawed. It would work, of course, if all your customers were Mr or Ms. Nice People– warm, friendly, cuddly customers who are delighted to meet your salesperson and can’t wait for his highly stimulating presentation.

4th Reality Check – Your customers are graduates from the New ‘Buyer’s School’.
Today, 50 % of your showroom prospects, do not fit the classic ‘meet and greet’ model your salespeople have been trained to use! Why is it not working and often annoying to your customers?

These internet informed people are ‘in your face’ type buyers. I call them the ‘Don Cherry School of Buyer’. “Rock’em, sock’em, take the salesperson to the boards quick,” technique. Your clients take control quickly.

The first thing these buyers say to your calm, pleasant, go-by-the book salesperson is, “Do you work here? I’m in a hurry and I just want your best price.” Or the price shopper, whose opening greeting is, “What’s your ‘best price’ on that blue Wombat over there? If your price is right, I’ll be-back.”

5th Reality Check – Most of your salespeople fail the grade when they are tested by these buyers. They don’t know how to handle this ‘aggressive’ customer. They misread his aggressive words and attitude as if he or she were not a buyer! In a recent boot camp sales training session for automobile sales consultants these experienced people really loved the sales process.

6th Reality Check – Your customers are more prepared to buy than salespeople are prepared to sell!
Customers today only come to your dealership when they are informed and prepared to take on your sales consultant. The facts are: They have completed their decision making process, have a need to buy, have a vehicle in mind, know the prices, think they know the payments and are just shopping for a sales consultant to help them finalize the transaction.

7th Reality Check – Most sales consultants don’t close.
Your sales people are still convinced that your customer is ‘just looking’. Your sales consultants think your buyers are just starting to shop because of what they hear at the beginning of the sale. “I’m not buying today, I just want your best price”. These graduates from the New Buyers school are so convincing that your salespeople don’t try to even close most of the time.

Your Reality Check – If you are depending on old sales ideas and training, you are not competing well today. Sales people need to be skilled, flexible and professional in their sales presentations today. Or they fail.

Focus on the ‘how to’ of improving the sales process to improve the buying experience and increase your sales and profits.
Contact me if I can help. Great Success, Dave Dave Kemp, the Automotivator The Automobile Sales Coach.